• October 16, 2018 /  Marketing

    When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

    The difference between a feature and a benefit

    A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

    For example, if you have a chiropractic office, your features might include the following:

    Over 15 years of experience
    Excellent customer service
    Latest technology

    Translating features into benefits

    Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

    You can trust me with your back and health
    You would not have to wait for your appointment and your questions will be answered
    You will get the utmost care because our technology catches conditions older technology cannot do.

    Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

    The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

    One caveat

    When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

  • October 15, 2018 /  Retail

    Different retail businesses need considerable amount of money transaction. And, under this kind of competitive economic situation, easy transaction system always saves the time and effort of the customer. It is not only the attractive offer in the retail business that does matter a lot. But also to satisfy the customer, any business requires different skills. Thus, we can see the wide usage of Point software, which is known as the widely used technology in the retail business.

    The main purpose of using Point software is automating business transaction. Over the time, use of this kind of software has become wider and affordable. This kind of application over the time has been revolutionized in the retail industry. And thus, we can say that this kind of software is helpful in defining new standards in the business. s.

    It has many value added features, which are beneficial for different transaction process in the retail business. With the help of this kind of software, many transactions are recorded and automated in a computer and also it can handle different processes like, database management, inventory management, and reporting. With the help of this kind of software, the entire process has become much easier than before. These kind of advanced features are more beneficial in small business than the bigger one.

    Now, when we are discussing about the software in the financial industry, then we should not forget the contribution of loan servicing software in the mortgage marketplace. This kind of software is so swift that it takes less than ten minutes to build and supply paperwork for any kind of home loan.

    This kind of software is capable of tracking the payments over the entire tenure of the loan cycle, which can produce the payment alarm automatically. This kind of software can set the reminder on daily, weekly or monthly basis, which will eliminate the need for giving the alarm manually in order to track the late payments.

    Moreover, this kind of loan servicing software helps to track the entire outstanding loan balances. And, it also helps to get the current balances at the appropriate interval. The most striking feature of this software is sending the overdue notices by email straight away to the borrower. This feature of this type of software reaches the regular mail, when the software is programmed in order to print these notices automatically. This software also keeps all the information in a stored and secured place, so that any kind of data theft does not take place.

  • October 14, 2018 /  Retail

    The General store module of Easysol POS contains details on outlet, unit of measures, rack, category, group, manufacturer, tax, item, re-order details, supplier, charges and MRP setting. It contains transaction details like store issue, purchase order, GRN, purchase, purchase return, purchase claim, damage item, store return – marking & direct, pending requisition etc. Features Multi Counter Billing

    Fast Bill Printing
    Accepts different mode of payment like Cash, Credit Card, Debit Card, etc.
    Automatic Sales TAX calculation
    Easy Inventory Management software module
    Automatic Items and Rates updation from periodical rate list received from the company. Before updation EasySol will display the new items received, items with rate change and the items in stock but not in the rate list. Whenever you want you can view full history of rate change of any item.
    Daily Transaction Report showing opening cash balance, cash sales and sales return during the day, other receipts, other payments and closing cash balance. This report will also display all the transactions done during the day in a summarized manner by showing transaction type, number of transactions and number of items in those transactions. You can also select any transaction to view detailed report.
    Barcode code generation and searching.
    EasySol provides you a powerful SMS sending module. You can send individual SMS to your customers, suppliers and to your friends and relatives stored in your personal directory. You can also send bulk SMS to all or selected persons. At any time you can view the history of SMS send to any particular person or to all and can also select the text of previous SMS for resending. You can also store standard SMS text for future reference.
    Supplier due list management and bill wise payment module.
    Financial Accounting up to Balance Sheet.
    Variety of unique reports.

    Try the retail management software and you would love it. Please get in touch with us and we will suggest you the right modules for you.

    Author Bio

    Mohan Nailwal is having 22 years of experience in It services and his product EasySol pharma India’s one of the Top pharma software. For more information please logon easysol.in.

  • October 14, 2018 /  Transportation

    The railway industry is an important part of China’s economy. The key investment point of China’s railway is the railway construction. 60% of the fixed asset investments are used to the constructions of railway lines. From 2008 to 2020, China will newly construct 40-thousand-kilometer railways with the total investments breaking through 5 trillion Yuan (730 billion USD). According to Chinese government’s plans, the approved railway construction will be about 10 thousand kilometers with the investment scale of 1 trillion Yuan (146 billion USD) in 2009 and another 10 thousand kilometers with the investment scale of 1 trillion Yuan (146 billion USD) in 2010. The railway projects in the plan can be divided into three big categories: One is the Beijing-Shanghai railway express, the passenger railway lines and interurban railways from Beijing to Guangzhou, Harbin to Dalian, Tianjin to Qinghuangdao, Ningbo to Wenzhou, Wenzhou to Fuzhou, Fuzhou to Xiamen and Nanjing to Shanghai etc. By 2010, the construction scale will reach to more than 16 thousand kilometers. The other is the coal transportation railways, including Baotou to Xi’an, Taiyuan to Zhongwei (Yinchuan) and Zhungeer to Shuozhou etc. by 2010, the construction scale will be near 10 thousand kilometers. After the completion of the coal transportation railways, Chinese coal transportation capacity will be enhanced greatly and the coal transportation tension especially the coal for electricity will be eased. Another is the western main line railway projects for the resource exploitation, including Guizhou to Guangzhou, Nanning to Guangzhou, Lanzhou to Chongqing and Hetian to Kashi with the construction scale exceeding 15 thousand kilometers in 2010. Through these projects and the technology reforms of the present railways in the central, western and northeastern regions, the railways will be covered more Chinese lands and strengthened the transportation infrastructure in the central and western regions. The investments in Chinese railways are characterized as large investment amounts and long industry chains. In 2009, the investments in the railway infrastructure are planning to finish 600 billion Yuan (87.6 billion USD). The investments will create 20-million-ton steel product demands, 120 million tons of cements and 6 million employments. It is predicted that the investments in Chinese locomotive purchase are about 300 billion Yuan (43.8 billion USD) in 2009 and 2010.

    Browse complete Report on :

    Neel Aarkstore Enterprise Phone:08149852585 Email: URL:www.aarkstore.com Research Report of Chinese Condiment Industry, 2009 Research Report on Chinese Chemical Pharmaceuticals Industry, 2009 Research Report of Chinese Urban Rail Transport Industry, 2009 Analysis on the Value Chains of Chinese Railway Transportation Industry, 2009 Market Research Report on Chinese Grape Wine Industry, 2009 Research Report of Chinese Glyphosate Industry, 2009 Research Report of China Ship Repair Industry, 2009 Research Report of Chinese Development Zone Industry, 2009

  • October 13, 2018 /  Marketing

    It is not uncommon to find stories of marketing failures about people who could have been great as business consultants but never made it.

    The failures usually begin with a lack of awareness of the need for market consulting services, and also from choosing the wrong marketing strategy.

    Never think that as a new consultant coming into the field of small business consulting, you don’t need marketing, simply because you already have existing contacts.

    Not extending beyond your established group of industry contacts can prevent you from realizing your objectives, as you may become prey to the whims of a small and densely knit social circle. For today, it may be sufficient to survive. But tomorrow, there may be no guarantee.

    The possibility of success in the long run depends upon being able to execute proper marketing strategies and campaigns, including social networking, email campaigns, writing books, making cold calls and a number of other marketing techniques; each of which yields results when done properly.

    It’s never good to grow complacent, but it is necessary to secure your position in the market by constantly gathering leads and converting people into clients, potential clients or business leads.

    It is common to hear established professionals in the field of small business consulting say that they do not invest at all on marketing, and that all business comes through references. But what many of these people do not realize, or would never tell you, is that they are constantly marketing and investing time and energy in marketing functions.

    They may not be conducting well-defined marketing campaigns, but they are maintaining contacts, increasing their networks, attending professional meetings, or meeting with potential clients – all of which are marketing functions. Since they cannot delegate many of these functions to third parties, they fail to realize that they are engaging in marketing or that they could have optimized their time or income in a better fashion, had they reevaluated their approaches.

    So, you need to understand that in order to launch a successful small business consulting service, you have to look at both long-term and short-term goals and define your own business strategies and business model to fulfill your business objectives.

  • October 12, 2018 /  Marketing

    The fastest growing network marketing companies all share the same characteristics. Trying to learn how to expand your business? See what the best are doing and make sure that you have the right product and marketing practices.

    The Right Market Niche
    Finding a market niche is the first prerequisite for significant MLM company growth. A product that is similar to dozens of others will be very difficult to position properly.

    The fastest growing network marketing companies are innovators. They find an empty market niche or they create a new need. This way, companies are capable of guaranteeing their good market positioning. Having to compete against well-established and popular networks is going to make the start of the endeavor rougher.

    The Right Marketing Strategy
    A good product needs a solid marketing strategy. Identify your audience and come up with a plan for reaching these people and delivering an interesting message.

    The marketing plan should be perfected early enough. In a world of tough competition, each company is doing its best in terms of reaching prospects and delivering an attractive message. Define the key interests and preferences of your target audience and build a marketing strategy that corresponds to these factors.

    Proper Use of New Technologies
    Some of the fastest growing network marketing companies are innovators. They discover new methods of doing promotion, reaching the target audience, selling products and attracting new network members.

    Make use of internet, mobile browsing and ecommerce technologies. All of these tools will help you grow your network without having to invest large sums of money in the process. Something as simple as building a functional website can help you maximize revenue generation opportunities.

    Training and Support for New Members
    Creating team spirit and increasing the loyalty of your network members can also be determining for the success of the company.

    Invest in training new members and providing them with the tools needed for the establishment of a successful career. Network members who feel supported will be willing to recruit other individuals and grow the business.

    Team activities, training sessions and seminars are the key to building a great team that will feel stimulated and encouraged to sell more. The team dynamics should be in the foundation of your business growth strategy.

    Establishing and growing a network marketing business can be easy, depending on the preliminary research and the business strategy that you come up with in the beginning. Take your time to prepare yourself and to create the perfect plan. Knowing what you are doing and where you want to be in the future will make it much easier for you to figure out how to get there.

  • October 12, 2018 /  Retail

    In the broadest sense, testing falls into two categories: ongoing evaluation and tweaking to optimize daily performance, and peak load testing to determine overall site capacity and potential breakpoints. In either case, the only way to quantify user experience is to measure what users are actually experiencing. Unless you’re the local bike shop serving only your immediate area, the testing needs to be done across a wide geography and multiple backbones. And it needs to use an actual Web browser, and go through the same type of page view sequences and transactions as a typical user would. There’s simply no other way to get a true perspective on what users are really experiencing.

    GETTING A PERSPECTIVE ON EVERYDAY PERFORMANCE Ongoing performance testing, done on a routine basis or following upgrades, patches, or redesigns, can be as simple or complex as the site itself. Assuming the back of the house is in order – that servers are performing up to speed and all of the infrastructure is optimized – the focus of the testing is on the front end. Individual pages are tested and analyzed, and those performing below par are deconstructed to identify the structural problems or elements that are causing the slowdowns. A single element could be dragging down the page load, or it could be less-than-ideal placement of JavaScript on the page. The point is that testing and identifying the problem pages or transactions is only half the problem. The other half is being able to pinpoint the causes and correct them. A robust performance evaluation regimen accomplishes this.

    RETAILERS SHOPPING FOR STRATEGIES A few retailers are feeling upbeat about the coming holiday season. Best Buy is planning to do more holiday hiring than last year, partly because of strengthening demand for flat-screen TVs, smartphones, and netbook computers, and partly because of market share they captured following last year’s demise of Circuit City.vi Target plans to have 26 new stores open in time for the holidays, including five -Super Target- stores with full grocery departments; this, and more aggressive pricing, are moving Target closer to a head-to-head brawl with Wal-Mart.

    Most retailers, however, are simply looking for ways to maximize their share of holiday revenue. Deep and earlier discounting is expected to be widespread. And in a throwback to an earlier era, and at least partly in response to a growing paucity of consumer credit, the layaway plan is making a comeback. K-Mart and its parent company, Sears, are both offering not only in-store layaway plans, but also online versions as well. Consumers can reserve their merchandise and make payments online, and when they are paid in full, pick up their merchandise in the store.viii Whatever it takes, even down to giving away free gift cards, retailers are doing to get consumers to buy, either in the store or online.

    Keynote Systems – Web Load Testing & Web Performance Testing

  • October 7, 2018 /  Transportation

    Cerawan Packers & Movers Pvt. Ltd. is an India Transportation in Dwarka and Delhi providing company, and also one of the biggest and most reliable which is offered Transportation Services all over India. We provide the Indian House and offices Shifting and Moving Services. Cerawan Packers and Movers is offered Household Shifting Services we have just a few strong guys who pick up your belongings and Transport them to you new home. Our employees have good knowledge to packing. We have dedicated team and client no need to worry about his stuff. We will drop your luggage very safe door to door facility.

    Cerawan Packers having their base in a variety of cities in India such as Delhi NCR, Gurgaon, Pune, Faridabad, Mumbai, Chennai, Bangalore, and Many other cities of India. We help clients in all types of Relocation Whether local, car shifting or interstate. Professional Transportation in Dwarka and Delhi based companies provide door to door Shifting and Moving Services to help you at your door step. We provide a different variety of services in order to make very easy and smooth process. Our company provide lots of services these services are Loading and Unloading services, Packing and Moving Services, Unpacking and Rearranging Services, Furniture Moving Services etc.

    If you need to Packers and Movers in Dwarka in Delhi just call us feel free we are available 24*7 to help our client. We are one of them professional Company who offers various type Transportation Services such as commercial relocation, residential relocation, industrial goods shifting, local household goods shifting, office & shop shifting, international relocation and domestic relocation. Our company have expert and professionally trained team to carry out their services and make the process of easy shifting. We promise our client your goods 100% safe with us and provided with optional insurance schemes applied for clients consent ensure accidental damage recovery. We provide best quality packing martial which is safe for your goods. We have not provide any charge of packing, its totally free. For any more information visit our web site

  • October 7, 2018 /  Transportation

    For the past year I’ve been compiling a list of model train stores for my model railroading website. These shops all look like a lot of fun to visit, but what are the most popular? Here is a list for the states of North Carolina and South Carolina.

    The most popular model railroading shops (based on online chatter) in North Carolina and South Carolina are:

    10. The Hobby House in Hendersonville, North Carolina

    9. Todd’s Train Depot in Wendell, North Carolina

    8. Little Choo Choo Shop in Spencer, North Carolina

    7. Rail and Spike Trains in Easley, South Carolina

    6. The Train Loft in Winston Salem, North Carolina

    5. Factory Direct Trains in Asheville, North Carolina

    4. Blue Ridge Hobbies in Greenville, South Carolina

    3. Time Zone Hobbies and Toys in Aiken, South Carolina

    2. Tom’s Train Station in Raleigh, North Carolina

    …and the most popular shop for model trains in North Carolina or South Carolina is…

    1. Greensboro Electric Trains in Greensboro, North Carolina

    Hobby shops not quite making my top 10 were ABC RC Hobby in Forest City, North Carolina; Chuck’s Trains in Landis, North Carolina; Dry Bridge Station in Mount Airy, North Carolina; Hayes Hobby House in Fayetteville, North Carolina; Leland’s Toy Trains and Planes in Hildebran, North Carolina; Zoo Toys and Trains in Wilmington, North Carolina; Hobby Station in Bethune, South Carolina; New Brookland RR and Hobby in West Columbia, South Carolina; SVC Trains in Georgetown, South Carolina; and The Great Escape Bicycles and Hobby Shop in Spartanburg, Anderson, and Greenville, South Carolina;

    So, there are clearly many great model railroading shops all over North Carolina and South Carolina, with North Carolina having seven in the top ten and South Carolina having three – but both states had two in the top four.

    When in North Carolina and South Carolina be sure to visit some of the excellent railroading museums including North Carolina Railroad Museum in New Hill, North Carolina; North Carolina Transportation Museum in Spencer, North Carolina; Smoky Mountain Trains in Bryson City, North Carolina, Wilmington Railroad Museum in Wilmington, North Carolina; Lancaster and Chester Railway Museum in Lancaster, South Carolina; and South Carolina Railroad Museum in Winnsboro, South Carolina.

    I compiled this list by searching for the hobby shops listed on a number of search engines and ranking them by the number of web pages, discussion forums, photos, videos, etc that are available online. I further screened this list to include only pages that mentioned model railroading.

  • October 7, 2018 /  Marketing

    Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?

    Don’t worry most affiliate marketers suffer from that very same problem.

    It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.

    I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.

    First, you have to inject some passion into your email subject lines.

    Ask questions.

    Try shock tactics.

    Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.

    To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.

    Second, your email contents must be of value.

    There is no point getting a person to open your email if the contents are useless.

    It is simply not good enough to send people on your email list promotion after promoting.

    The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.

    Lastly, structure you email correctly.

    Make it easy for the reader to know what action to take.

    Always include a ps.

    Try to write your emails as if you were talking to a friend, keep them friendly.

    Story telling is highly effective too if you can take a real life situation and blend it into your email content.

    Above all you should always be honest.

    Never make false claims or lie in an email.

    Keep it real!

    Now you know three ways to improve you email marketing success, head over to your autoresponder and amend your current emails.

    One last point, know your numbers, most autoresponders provide very detailed statistics on open and click rates, be sure to monitor them and adjust if required.