• January 14, 2019 /  Marketing

    You have heard about SEO. PPC is nothing but a branch of SEO that gain traffic for your website. It is definitely different from SEO strategies but its ultimate intention is to gain more traffic for your website. PPC Services are not substitute to SEO services but complement that helps your site to gain maximum traffic in limited period of time. During PPC services keywords are researched by PPC Experts and these key words are used for different advertisements. Furthermore these advertisements are placed on other websites where people read about your ads, click it and reach on your portal. Your each click on your advertisement you have to pay pre specified amount to website which is hosting you ads.

    Does PPC Advertising required if we have strong SEO services? This question is very common asked by website owners. Well. It’s really your choice to include PPC service or not in your branding strategies. However it is recommended if you need quick results. SEO works in gaining ranking but it is slow and study process. If you seek very quick result it is recommended to make PPC service part of your marketing plan.

    There are many other benefits of using PPC service apart from it quick result. These advantageous are main reason that why every SEO company recommends their clients to invest in PPC. The very first advantage is it is fast that you are aware of. The other benefits of PPC are it’s genuinely. Ninety percent result gain from PPC is genuine and trustable. Furthermore, its progress is measurable and you can track the source form where the traffic is coming or links are being clicked. This helps in keeping eye on traffic and unethical functions. Since it is measurable you can measure your success daily and correct the flaws in planning if any. This measuring solution also allows you to decide whether you want to invest more on this strategy or stop it in between. It is budget friendly as you invest specified amount and budget doesn’t go up or down unexpectedly. Last but not the least it also helps in creating brand image of product.

    There are several PPC Services in India who can provide you PPC services. However, you should find a best PPC Mumbai for your campaign. You can also higher company who is looking your SEO plans or you can hire a different. We recommend to higher same as they are also working on your projects and kwon about its weakness and strengths. Before hiring PPC services there are few facts that you should know. It is ongoing process and one time investment is just waste of time and money. Hence it is recommended that if you invest in PPC make long term plan, invest smartly and have a faith in your service provider. PPC definitely worked faster than SSSEO but it is not long term solution. It works just as supportive system to your SEO plantings.

  • January 8, 2019 /  Marketing

    Tuscan Marketing

    The story of The Tuscan Organisation began with the incorporation of the very first company, Tuscan Marketing Ltd, in May 1993, and since that time the organisation has experienced incredible growth. Today the organisation comprises of more than 70 marketing companies across the UK, Ireland, Continental Europe and Australasia representing some of the biggest brands in the world.

    Year on year the list of clients that we are working with continues to grow at an impressive pace, allowing us to diversify into many new and exciting areas of the global market. Traditionally our focus has been on the telecommunication, financial service, utility, charity and insurance sectors but of course we are constantly researching new products and markets to continue our expansion.

    Direct Marketing is now widely acknowledged as the most effective method of acquiring new customers and increasing brand awareness. This has forced many large companies to re-evaluate their traditional marketing strategies and outsource their direct marketing requirements to specialist companies, like Tuscan Marketing.

    One of our key objectives has always been to deliver a high standard of customer service to the end consumer and an excellent cost effective marketing campaign for the client. In fact, last year alone we acquired almost 1,000,000 new customers for our clients worldwide. The financial value of these customers to our clients is staggering, adding hundreds of millions of pounds to their annual revenues.

    Our long-term success is based upon providing the ambitious individuals in our organisation with opportunities to develop their skills, gain experience and ultimately progress to senior positions of responsibility. This can only be accomplished by continuing to deliver ongoing training and support for our people, which will allow them in turn to achieve their own successes and assist in our continuing expansion plans.

  • January 4, 2019 /  Marketing

    Anyone in the home based business industry should have heard about attraction marketing. This method of marketing is the hottest thing on the internet today, and used by all big time marketers. Some might call it magnetic sponsoring, it does not matter what you call it what is important is how you use it in your business.

    So here is my definition of attraction marketing. Attraction marketing is a system by which you pull targeted prospects to you. You attract prospects to you, and then to your primary business. You do that by providing value first so they want to work with you then you offer your primary business.

    The key here is to offer value, service or experience to your prospects. Most network marketers are not looking for another home based business. They are looking for someone who can help them catapult their business quickly and easily. Every new home business owner has one main problem, driving traffic to their opportunity. You meet that need with an attraction marketing system that solves their problem.

    Now as a new home business owner you might be saying to your self I don’t even know how to do that how do I offer to assist others? Simple, use other marketer’s products. There are many great products on the market that teach people attraction marketing and how it works.

    Now this is not ideal, what you really want is your own marketing tool, but while you are gaining experience, building your downline and developing your confidence you too will be able to create a duplicatable system for all your distributors to follow.

    You can also define attraction marketing as a lead generation method. Let’s face it not every person that is attracted to you will eventually join your primary business. As a matter of fact, statistics state that about 98% will not. So by having your own or other affiliate products to offer, you can still make money. So never limit yourself to just your primary big ticket product.

    The real key to attraction marketing is making yourself an indispensable source of information that will literally have people calling you, rather than you chasing after them. If you do this right nine out of ten people you talk to will join your business opportunity and that beats all the current odds. Plus they will stay with you for the long haul.

    That’s important….if your current business opportunity disappears for whatever reason, then you can join another opportunity and have an instant downline of loyal distributors. Once you prove yourself as a leader people will follow you. In this case “if you build it they will come”.

    If you follow these few tips you will find that you have a home business that flourishes and a team of people that will follow you anywhere.

  • What Is The Difference Between Modern Marketing And Traditional Marketing

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    December 26, 2018 /  Marketing

    Marketing has come a long way from those days when sales staff utilized some form of traditional marketing schemes such as advertising, to current marketing methods such as SEO (search engine optimization), E-mail Marketing and Social Media Marketing. However, be it traditional or modern, marketing is a technique generally used to promote products and/or services to possible customers. Aside from this, it also aids in setting up a client or customer base. Anyway, whichever marketing strategy it is, marketing still enables the business owners to connect and relate with their customers in every possible way.

    Technological advancements have lead several firms to modify and develop their lead generation and marketing methods. From those conventional processes, these businesses are flexible enough to try novel changes to conduct their marketing campaigns. They have used new ideas and practices in promoting their products and/or services in order to beat competitions. Though there are many companies that have relied on modern methods to carry out their marketing, there are still some firms who prefer to make use of the tried and tested traditional techniques.

    There are actually numerous traditional marketing strategies that organizations apply to promote their market offerings, but since the surfacing of current innovations, they opt to these fresh approach in marketing. Rather than spending millions on a firm’s resources (such as on TV advertising or any other conventional marketing schemes), businesses can simply cut down their expenses by employing some new marketing strategies such as b2b telemarketing, SEO and email marketing and advertise it just as efficiently. E-marketing is another term for online marketing. It’s a selling tactic which is gradually more being implemented versus the traditional types of marketing. For those companies which intend to build an online presence in an economical way possible, then this can be the most favored solution. One of the benefits of e-marketing is that it can hit a bigger client base because it makes use of the World Wide Web as an effective channel to connect with more than enough prospective customers.

    A successful business entails a careful research of the market, products and services. Indeed, it takes time and effort to know what strategies work for the company. Business owners have to find ways to look for the right techniques which can meet their customer needs. To accomplish this, companies can outsource their marketing needs to dependable call centers to beat out their competitors.

  • Social Network Marketing is a Bust

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    December 21, 2018 /  Marketing

    Many companies believe that creating a myspace, facebook, and twitter page is all they have to do when marketing their website, business, or product. What many companies fail to realize is these social networks provide no actual search engine optimization. 9 times out of 10 even when a user “likes” something on a social network, they don’t in fact visit the website, or much less read what the page is about. Then within seconds the subject is forgotten about, so while you just spent money to have them visit your page, it provided you with no return. As we look into the past it becomes more obvious businesses on every scale are wasting away their marketing budget on useless promotions.

    Look at all the money thrown into myspace over the last 5 years, while it might provide a temporary band aid for your internet marketing campaign, in the long term, you’re getting absolutely no return. Now the same thing is happening on facebook. Companies dump their marketing budget into these social networks, building friends, when in a couple years it will mean absolutely nothing. No one uses myspace anymore, and facebook is on its way out too. Once again, providing your business with little return from this kind of marketing. Why fall under this trend, be a leader in your industry and find new ways of marketing your business, ways that actually provide RESULTS!

    Instead of sending users to your social network page, send them to your site! Why on earth would you pay for advertising to someone else’s website? You’re literally just throwing your marketing budget into the garbage. From online marketing to television marketing, companies continue to do this. Using social networks to market should be very brief, and low budget. Providing you with opportunities to spend your budget on building a natural internet marketing campaign, something that will continue to reward your business year after year. With the economy the way it is, your business can’t afford useless marketing, especially expensive useless marketing.

    You might be wondering, well if not social network marketing, then what? There are many ways you can market your business online without flooding social networks, such as article marketing, or content marketing. These types of marketing offer a natural alternative to marketing for a much smaller price and a much greater return.

  • Marketing by Large Companines. Pepsi and BAPE

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    December 12, 2018 /  Marketing

    Many companies try to find the most innovative ideas to get their products out to the masses. Pepsi is one such company that achieved this task. This was done with them getting the most popular fashion designer in Japan, Nigo, to design a set of limited edition Pepsi’s. The combination of the two could only lead to great things, from a marketing perspective. You were bound to have sales, better customer awareness and popularity for both products.

    Nigo is a famous and well sought after fashion designer from Japan. He is the creator of the popular Bathing Ape clothing line. Nigo’s creation of limited edition clothes was a reason for his brands popularity. It was a brilliant marketing idea for Pepsi to team up with Nigo as it allowed for an inspiring marketing campaign. With Nigo creating a set of limited edition Pepsi cans, it could only result in success for the two entities.The success Pepsi and Bathing Apes could only help them in this brilling marketing plan. On one end Pepsi would be seen as cool and trendy. On the other hand BAPE would be exposed to a whole new audience due to the reach of the Pepsi product. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. An increase demand for an elusive product. The issuing of limited edition Pepsi will create demand and if the supply is right, the profits could be very healthy for Pepsi.

    Another big benefit to be obtained through Pepsi and Bathing Apes was the increase in sales. The brilliant marketing idea of Pepsi cans designed by Nigo would affect sales positively in the short run. This also had an effect on Bathing Ape / BAPE sales too, as people who didn’t know about Bathing Apes before, were now exposed. This was a win win situation as a company’s main goal is to make a profit. This also helps them in the long run; sale wise as people could become attached to a brand, just because of the cross marketing. So Pepsi could receive customers who only drink their product because it was once associated with designer Nigo. The same could held for Bathing Apes as they receive customers who discovered their product through the limited edition Pepsi. Bathing Ape and Pepsi together was the perfect marketing choice for both companies. It allowed a multi-national corporation to push their product with an exclusive and high demand brand. The two would benefit from exposure to each demographic market that they controlled. The Pepsi and BAPE combination was the perfect match especially for a culture that embrace the street design and soda pop. BAPE and Pepsi was a perfect decision, one which both companies would not regret. Pepsi and Bathing Ape would benefit tremendously from this marketing plan. The increase in demand would result in an increase in sales, making both companies very happy.

  • Social Media Tips for Ecommerce Marketing

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    December 7, 2018 /  Marketing

    For running a successful ecommerce business, you must turn to social media. Most of your customers, regardless of their gender, age group or economic status, are present on various popular social networks.

    Here are the best 5 social media marketing tips for ecommerce that allow you to begin with social digital marketing or help you take your social strategy further.

    1. Go Where Your Consumers Are
    Social media marketing offers an array of options. In order to leverage your ecommerce business to the next level, there are endless number of social networking sites. Facebook, Twitter, LinkedIn, YouTube, and the list of channels goes on and on. Selecting the right channel out of the lot is the challenge here. If you are able to reach your customers, success will automatically come to you.

    Now in order to know where the customers are, the simplest way is to ask them right away. A formal survey or a poll on your website will prove helpful.
    Monitoring social websites will also give affair idea about their popularity. By using free tools like Trackur, Radian6, you can easily figure out where customers gather to chat about your products, contenders or target keywords.
    User statistics is yet another simple method for knowing about the online marketing health.

    2. Watch What Your Opponents Are Doing
    Competitive intelligence is very much required for ecommerce marketing. Whether you are starting up a new business or taking your marketing strategies to the next level, you must keep a close watch on the marketing strategies of your main five competitors. What you must essentially find out is:
    The social networking sites where they are active
    The quality of the content they circulate on those social websites
    How many people follow them on each site?
    The approach they adopt to promote their products or programs through the social media

    3. Dont Simply Promote Products
    Simply promoting the products is not all that you need to do in order to run a successful eCommerce store. The social media eCommerce marketing plan must cover a wider array of tactics. Excessive product promotions without enough engagement will not help you reap complete success.

    Other ideas that you may incorporate include:
    Publish articles or news from some external sources.
    A blog for your own website is a must. Make sure the blog content is visible on your social accounts too.
    Ask interesting questions and take part in discussions through social media to engage your followers.
    4. Sell Your Produce On Social Networks
    Sell your products through your social profiles. You can create a Facebook store for this purpose.

    These social media marketing tactics will definitely help you taste success in your ecommerce business.

  • How To Effectively Use Network Marketing To Make Money Online

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    December 6, 2018 /  Marketing

    As with any other type of business, you need to know your stuff if you aspire to make money online doing network marketing. You can get a good amount of marketing tips from this article that will assist you in spreading your message.

    If you have a unique and different niche you might not know who to market to or know where to find the people who might be interested. While people make their choices, but you must still present them with an actual choice to make.

    Make Money Online By Doing Effective Network Marketing

    1. Create A Vision Board

    Create a board that shows your vision about your goals in network marketing. Ask yourself about what you wish to gain by starting a business. Motivate yourself by putting pictures of things you want to purchase.

    2. Always Focus On Quality

    Quality beats quantity in network marketing. When you have workers who are devoted to their part, both you and they will see financial growth.

    3. Have A Database Of Email Contacts

    One of the keys to successful network marketing is to maintain a current database of email contacts upon which you regularly draw. Regardless of how you acquire the lists, the crucial thing is to always have a large pool of addresses on hand to facilitate additional growth.

    4. Be A network Marketing Leader

    Brainstorm and come up with new ideas for your company. Having a good, unique approach can get a lot of traffic coming in, and can even make you a leader among your competition. Innovate rather than imitate; do your network marketing in a way that no one else can.

    5. Find The Right People To Assist You

    If you find network marketing tedious, you can hire an outside firm to do it for you. You may not have the manpower or resources to expend for this type of advertising. Outsourcing allows you to spend your time on more urgent matters while enjoying speedy turnaround time with advertising.

    6. Try To Recruit Experienced Entrepreneurs

    Get other business people into your own network. The business associates who work in selling or whom are commission based know how efforts relate to income, so those professionals are ideal to target. Business pros are likely to be more receptive to what you have to say.

    Allow yourself time to spend with your friends and family in order to maintain important personal relationships, and to reduce stress levels. In the beginning, your business will require a lot of your time. Once you establish your business, you will be able to spend more time with your family.

    As has already been stated, network marketing success is a result of education and the application of reliable methods. Done correctly, this venture can enable you to make money online. The above advice should propel your message further than you thought you would ever find it!

  • Essential Facts About The Bsc Marketing Degree At The University Of Southampton

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    December 2, 2018 /  Marketing

    Heres a brief overview of the BSc Marketing degree offered by the University of Southamptons Management School for potential applicants.

    This BSc Marketing degree will provide you with an up-to-date knowledge of marketing that is grounded in both marketing theory and practice.

    The course is four years in duration and involves an industrial placement year in your third year, which is compulsory for all students. You will then return to the University to complete a 4th and final year of study.

    As a result, the BSc Marketing degree programme will introduce you to exciting new developments in marketing practice and provide you with work-related skills that are in great demand from employers.

    Marketing activities play a central role in delivering value to both customers and shareholders. In this context marketing can be seen as being at the interface between the customer and the organisation.

    It interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisations response in terms of services or products to the customer.

    Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.

    Thats why on the BSc Marketing degree from the University of Southampton you will learn about all of these things, along with additional emphasis on the nature of digital marketing.

    Graduates from this BSc Marketing degree course frequently gain management roles in a wide range of private, public and third sector organisations.

    In addition, some graduates may choose to form their own businesses on graduation, or within a few years of graduation.

    However, we dont openly recommend early business formation for graduates; placing most emphasis on gaining experience first.

  • Advantages Of Direct Marketing

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    November 24, 2018 /  Marketing

    B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

    Direct mail can be used for other reasons besides making a direct sale.

    Flexible Targeting

    B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

    Multiple Uses

    B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

    Cost-Effectiveness

    The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

    Ease of Management

    It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

    Rapid Delivery

    Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

    Testing Capability

    It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

    Relationship Building

    Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

    Targeting of Messages

    It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.