• November 9, 2018 /  Marketing

    A duplicable ACN marketing plan is the most important thing you need as you are trying to build a team of distributors. If you want to learn how to make a full time income in this business, you’re going to need to learn an effective form of ACN marketing that targets people that are actually interested in a business opportunity. If you’ve been in network marketing for more than a few weeks, you probably realize that the single most difficult thing about building your team is finding interested prospects to talk to. Folks who are truly interested in what you have to offer, and are happy to hear from you with regards.

    The obstacle is, that the ‘old school’ ACN marketing techniques that they are STILL teaching, just don’t work anymore. The old school promotion tactics I’m talking about include the following:

    -Pitching to your friends and family -Wandering around at the mall handing videos and business cards to as many people as you possibly can -Purchasing leads on the Internet and cold-calling until you’re blue in the face

    Those three recruiting strategies that have been around since network marketing started in the early 1900’s are the precise reason that ninety-seven percent of those who join ACN or any other network marketing company, will never make a dime and quit within 93 days with a horrible feeling about MLM. On the flip side, there are people who are successful using these strategies – and if you’re one of them, then that’s great. However, I bet the reason you are reading this article is because you are in search of an easier less painful way of using ACN as your vehicle for financial freedom and long-term wealth.

    Luckily, there’s an easier method of ACN marketing; and it’s the Internet. See, the really great thing about the Internet is that there are thousands of people everyday looking for a new opportunity to join, so all you need to do is get in front of those people, and wa-lah – you will have MUCH less rejection, and much more distirbutors joining your downline – some on complete autopilot.

    Imagine that, people calling you, asking about exactly what you’ve got to offer! The days of cold-callig, the 3 foot rule, and hassling your friends and family are over! It allows you to first market YOU, & market ACN after- so that you don’t blend in with the rest of folks who are trying to recruit into ACN, and instead, appear as a leader that people will want to join, follow and learn from.

    So, if you are ready to drop the caveman ACN marketing plan you’ve been taught in the past, and you’re ready to learn the ACN marketing tactics that work in 2011 – absolutely free – click here right now!

  • November 9, 2018 /  Marketing

    An effective marketing plan consists of several components known as ‘The Marketing Mix’ or the 4 P’s of marketing. The 4 P’s include price, product, promotion and placement were put in place to help bring the best return for a product’s potential.

    The History of the Four P’s

    The history dates back to the 1940’s when James Culliton described a marketing manager as someone who is a ‘mixer of ingredients’. Years later Neil H. Borden wrote and published an article titled The Concept of the Marketing Mix which was an variation of Culliton’s original theory. That marketing mix consisted of product pricing, branding, planning, distribution channels, promotions, advertising, personal selling, packaging, display, physical handling, servicing, fact finding and fact analysis. Jerome McCarthy consolidated these into a four categories appropriately named the 4 P’s of marketing.

    What are the Four P’s

    1. Price

    The first of these is price which must be thoroughly examined throughout the buying and purchasing process. Be sure to consider all elements of a product to determine its price. Variables that may affect the outcome include location of distribution, price mark-up, actual distribution, competition and payment plans.

    2. Product

    The second P of the mix is product. When trying to determine the product try asking detailed questions so you can a full understanding of the product you’re trying to sell. Sample questions include ‘What problem or problems will this product try to solve?” or “What types of features or benefits will this product have?” Determine a customer profile so you’ll know who will buy the product and see how it is unique in the marketplace.

    3. Promotion

    How will the product be promoted? Some potential choices are promoting online, traditional marketing, event marketing, etc. By not having an effective promotional initiative can waste valuable time and revenue.

    4. Placement

    The final P of the mix is placement. Placement covers the physical aspect on where the product will be sold. Two popular choices are online or brick-and-mortar locations. Along with determining a products placement also come up with an exit plan strategy if the product does not sell that well.

    With decades behind the Four P’s success it’s a tried-and-true method for an effective marketing plan. This ‘marketing mix’ will satisfy both the needs of your clients and retailer’s.

  • November 8, 2018 /  Marketing

    Internet Marketing refers to the promotion of products and services over the internet. There are many who opt for online marketing for promotion of their business. Web has introduced many advantages to marketing. Few of them are lower cost and ability to have access to wider client base. Along with benefits, the medium that is interactive in nature brings various challenges.

    There are many challenges to confront and surpass in the web business. The main area of concern is to market the products or services. There are numerous ways on the internet. Pay per click advertisements refer to a commercial media for which a marketer pays to promote himself. A person should have complete knowledge of the medium. There is a tendency to loose maximum amount of money if one uses it without knowledge. You should do a research and find out if it is beneficial for the business and you are able to reach target audiences. There are offline advertisements, which mean publicizing by distributing flyer, announcements, brochure, local newspaper, etc. In these printed materials, one should always mention his online site. However, simply talking about the company and providing the online site might not help. The content and the presentation of these advertisements should be fresh and crisp. It should entice a customer to know more about the organization or the product. Email Marketing is also an effective way to reach the potential customers. In this method, a marketer is able to communicate to new clients and retain the previous ones. An advertiser gets relevant queries and has a greater chance to have immediate sales. However, you should take care that the campaign sent to valid and relevant addresses. If this point is not kept in mind then you might be rated as a Spammer. Posting articles on number of websites is another way to promote a company or product or service. However, many fake links and sites claim to make an article writer rich. A person should be careful of such links. If a businessperson wants to make his website, he can do so. Website can make an organization stay connected with its consumers and potential customers all the time. However, if complaints posted by any of the customer, it should be given immediate attention and handled with care. Online payments should be done with security. Taking feedback from a client is essential.

    It is great to do business on the Internet but one should handle it in such a way so that it brings success and profit.

  • November 7, 2018 /  Marketing

    Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

    Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

    The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

    A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

    Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

    While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.

  • November 6, 2018 /  Marketing

    When youre in search of marketing ideas, its often helpful to look to other companies that have found success before you. If youve decided to become apart of the Arbonne International independent consulting program, you can gain access to many marketing tools that will help you generate income. Started in 1980, Arbonne specializes in health and beauty products. Many people have found success in selling the products independently. In order to succeed, you must treat it as your own business and market it as such.

    Referral Program

    The easiest way to launch your Arbonne business is to create a referral system. Reach out to professional and personal connections in order to spread the word about your business and generate sales. You can offer incentives for any referrals that lead to sales, which can help you get your business off the ground.

    Brochures

    Youll have access to Arbonne product brochures, which can easily be distributed as a way to advertise to potential customers. You can even reach out to businesses and try to display brochures for you. This could also be used in line with a referral program to give businesses an incentive for helping your business grow.

    Social Networking Sites

    You can create a page for your Arbonne business, which will be used to connect with potential customers ad keep in touch with repeat customers. You can announce promotions and offer incentives to customers through the social media site. Because these are free sites, this is the most cost effective way of marketing your business.

    Search Engine Ads

    Arbonne products are often advertised on search engines and it can be a great way of gaining notice for your business. Use specific keywords in your ads, which will connect to your site or a landing page. This is one of many ways to reach potential customers so your business can grow.

  • November 6, 2018 /  Marketing

    As the name implies, back-end selling could mean selling more products after your initial sale. Back-end selling with affiliate marketing means attempting to sell another of your products to the same customer. This product is also called back-end product. Now how does one carry out a back-end selling process?

    For Merchants

    1. Once the sale of your first product has taken place, introduce this same customer your newsletter that updates on all future products. Newsletters are extremely effective means to promote your back-end products. Likewise, it has been currently used as a good avenue to connect with online affiliates and eventually enjoy tremendous increased in business productivity. In fact, with the aid of affiliate marketing tools promoting your own back end products becomes less tedious and less complicated at the same time.

    2. Send an email thank you letter usually from an automated response, to your customers and include your back-end product. In such case, constant communication is essentially needed to maintain good relationships with other affiliate marketers.

    3. Create a page on your website that is exclusive for customers only. Here you can add your back-end products and include new products when they are available. A creative or good quality website or landing page perhaps, could pave way for greater business opportunity. With informative websites, various marketers would find it more valuable and would encourage them to keep on visiting your sites.

    4. After a customer has made a purchase, redirect him to a thank-you page that has your back-end products. Such case, might be very useful for promotional or advertising purposes, in fact this could be considered one of the effective marketing strategies.

    For Affiliates

    1. Upon your affiliates’ signing up for a free newsletter on your website, send him a thank-you email and put up a nice ad on your back-end product.

    2. If your visitor has signed up for any of your email courses, you could include your back-end products at a specific place on your next email course.

    3. On your purchase download page, place an ad for your back-end product or provide a link to a sales page if there is one.

    The key to finding good success in back-end selling with affiliate marketing is to present to your visitors and customers, this added information and products to compliment the one that he just bought. It is to your advantage to have complimentary products to increase the buy-in rate from your customers.

    On top of that, just like affiliate marketing, one can likewise earn a lot with the aid of article marketing strategies.

  • Todays Digital Marketing Epitome

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    November 4, 2018 /  Marketing

    An indisputable fact states that companies are indulging significant budgets on the digital marketing front. This means that out of an organizations total marketing budget, approximately one quarter is set aside for heavy digital marketing, resulting in a sudden shift of boom in the digital marketplace.

    Digital Success Mantra:
    To conduct a successful digital marketing stunt, the company is required to take part in both online and offline marketing, in order to be able to fully engage customers as well as prospects. The craze of digital marketing has evidently hit its peak, as marketers have begun to compete and allot hoards of time to reinvent their digital marketing strategy and up their stature a few notches higher as compared to their counterparts.

    Slowly but surely space is moving to digital facade, as there is a plethora of aspects to embrace. Some of the vital ones include:

    1)Database marketing
    2)Advertising
    3)Email marketers
    4)Mobile marketing venders, etc.

    The underlying fact is that there is no one solution. A company that enters the digital marketing forum is required to adopt a holistic approach rather than a narrowed down one.

    Content Marketing Paradigm:
    Another major growth noted is on the front of content marketing. With the hike in the number of customers consuming more content than ever before, companies are resorting to new approaches to introduce content marketing in their innovative and improved marketing module. Some of the platforms that have gained popularity on behalf of the customers include:

    1)Social Media
    2)Videos
    3)Mobile Proliferating, etc.

    The onset of content marketing and its new found reputation has opened the eyes of marketers who now have realized the need for much more content, more often and in many different places. Some of the other prosperous sources include:

    1)Paid Search Advertising (PPC)
    2)Social Media Marketing (SMM)

    Digital Marketing Landscape:
    While digital marketing landscape is indeed a scary place for many companies, the open line of communication and access marks a boon for the marketing platform altogether. In other words, digital media is the ideal form of marketing, nevertheless, the most difficult to get right. It is crucial for you as a company to grab every opportunity and clinch the fast- moving medium right away.

    Conclusion:
    Today, technology is the heart of marketing and the perfect way to strike the right algorithm of success. Build your brand value by being a part of this trend and let digital marketing take over your promotion spectrum. An added benefit that is not known to many is that the value of digital marketing is tangible through brand valuation. If you are a company thats looking to introduce digital marketing, make sure to approach the experts.

    For example:
    If you are a Mumbai-based company, just log on to the internet and punch in the keywords digital marketing agency in Mumbai. A list of the best available options will appear, make your choice but make it smart!

  • How To Approach People For Network Marketing Success

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    October 30, 2018 /  Marketing

    To stand out in network marketing you need to think differently. Most people who start in network marketing need to switch their point of view; you need to be the messenger and not the message. Once you get your mind around this fact you will notice a large difference in your network marketing business.

    A common mistake marketers make is to think of themselves as the message. I know when I started this was a mistake that I made on more than one occasion. All this lead to was me getting nervous to talk to others when I really never had a reason to be nervous at all. It can also lead to people getting extra excited for a yes and get overly upset if they receive a no.

    Let’s compare your business to other businesses that have messengers we have in our community: 1-800-flowers, Papa Johns, and even Gorilla Grams all come to your door by messenger. The deliveryman or woman could care less if you want their delivery or if you reject the package as soon as you are made aware of its existence. Their job is strictly to deliver the package (message) and move on to the next stop.

    For some of you this may be the first time you are hearing this but many people want what you have. That was my attempt at humor but seriously, a lot of people are searching for the right opportunity or project, it is just up to you to guide them in the right direction. The main thing you have to worry about is getting your message out to as many people as possible.

    If you are looking to take most of the pressure off of you then you need to use business tools; these help you communicate the right information every time. You are making things simple so people can understand your message and then they can duplicate what you are doing. At the same time you are putting a piece of the company into someone elses hands.

    It is up to you to determine how many people you are going to get your message out to. Use the internet to create a predictable path for your business and take the guesswork out of building an income, while at the same time inspire people, unify your team, and simplify your strategy.

  • What Is The Difference Between Digital Marketing And Traditional Marketing

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    October 24, 2018 /  Marketing

    The next big thing in the marketing world is Digital Marketing. This mode is contemporary, user-friendly and very accessible. Also known as online marketing, this is a way of endorsing products and services using the digital interactive distribution channels. This medium involves usage of modern communication media like internet, mobile and digital outdoor mediums.

    The importance of digital media marketing can be ascertained by a prediction which says Strategic internet marketing is likely to replace the traditional tools of marketing in the next five years. A large section of marketing experts believe that this digital interactive marketing medium will make traditional marketing tools appear irrelevant to the new generation media consumer.
    Difference between digital and traditional marketing

    Gone are the days when internet marketing was considered a stand-alone promotion medium. With increasing reach of digital marketing technologies, online marketing is capable of taking over most of the traditional marketing areas in a digital way. Direct marketing seems to be an outdated phenomenon after internet marketing made its place in commoners life. Direct marketing is now quick, easier, interactive and beyond human limitations with the use of internet marketing tools.

    With every passing day, human lives are moving online. Traditional marketing media is losing its momentum. A TV spot, which was considered most effective a few years back, is losing its charm. Today, it is 25% less effective as compared to a situation few years back. Strategic internet marketing reaches the consumers where they are. A recent survey study disclosed that up to 90 percent of the real estate prospective buyers begin their search on the internet. This indicates that real estate companies have no choice but to resort to digital marketing strategies. Internet marketing tools have advantage of easy accessibility. SEO, banner placement, email marketing, social media, PPC and various other online tools of marketing are easy to access at consumers end. The marketers can get the exact figures of hits on advertisements. They can easily figure as to how many of the hits are converted into leads. Whereas, incase of traditional marketing, ascertaining exact figures is a hard nut to crack.

  • Marketing Management Process

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    October 17, 2018 /  Marketing

    Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

    Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

    The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

    2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

    In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

    As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

    Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

    3 Stages of marketing management process:

    Following stages are included in the marketing management process:

    [1] Examine marketing opportunities.
    [2] Searching and selecting target markets and audience.
    [3] Formation of marketing strategy.
    [4] Preparation of marketing programme
    [5] Implementing and controlling the marketing efforts